Institutional Marketing Lead

About Us

We are a team of dedicated ecosystem and community builders on a mission to massively grow the impact of decentralised technology. We believe that our blockchain — a high-performance, parallel EVM Layer 1 — will help decentralised apps eat the world.

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The Role

As Institutional Marketing Lead, you will work alongside the business development team and execute marketing for our Foundation's highest priorities. You will build relationships with key external stakeholders, propose GTM activations, and see them through from concept to execution. You will advise on business marketing budgeting and develop a strong understanding of our positioning — ensuring your work reinforces how we are perceived through an institutional and enterprise lens.

We are looking for someone with high agency, energy, and taste, with a propensity for speed. You know what great marketing looks like.

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What You Will Do

• Drive business marketing execution across BD's highest-priority deals — maintain a live view of the pipeline, identify co-marketing opportunities proactively, and build marketing plans
• Lead GTM activations with external partners — manage co-branded campaigns, shared announcements, and IRL activations; serve as the primary point of contact between the Foundation's marketing function and key external stakeholders
• Build the content infrastructure BD needs to close — own the institutional newsletter, evergreen website resources, sales materials, and positioning documents that help BD tell our story to payments, institutional, and enterprise audiences
• Measure outcomes and double down on what works — track which co-marketing programmes drive results, which relationships produce outsized value, and where time is best spent
• Operate effectively across geographies and time zones — manage asynchronous workstreams across multiple external partners simultaneously, maintain clear written communication throughout, and deliver on timelines without requiring close supervision

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Who You Are

• 5+ years in B2B growth marketing, product marketing, or ecosystem marketing — ideally at a SaaS company, crypto infrastructure project, or emerging tech platform; experience running co-marketing programmes with external stakeholders is essential
• Able to take a complex technical product and build a narrative that lands with business executives and institutional audiences; you understand how to market in emerging, fast-moving technical spaces where the playbook does not yet exist
• Empirically minded — you define success metrics before launching, track outputs rigorously, and make decisions based on signal; you know which programmes are worth the investment
• Fluent in AI tools with strong prompting skills — you build leverage through tools, automation, and systems
• High agency — you do not wait for direction; you come to the table with proposals, move fast, and enjoy solving hard problems
• Familiar with the crypto and broader tech landscape — deep crypto-native experience is a plus; comfort operating in a technical space with sophisticated counterparties is required

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Why Work With Us

• Challenging problems — you will work on extremely challenging problems with massive real-world impact
• Huge opportunity — the EVM standard is ubiquitous, but existing EVM-compatible chains are slow and bandwidth-constrained; our core innovations offer developers the best of both worlds — portability and performance — and are a game-changer for mass user adoption in crypto
• The right team — you will be part of an exceptional, highly motivated group of people
• Culture — we are a lean team working together to achieve very ambitious goals, united by a culture of collaboration, low ego, and high-quality output; as an early team member, you will help continue to shape that culture